I was searching for latest games at GameSpot. I saw this cute funny advertisement. The little monster is just like Intel old CPU ~ Pentium 4. Getting crush by Intel latest powerful CPU ~ Intel Core i7 Processor. Enjoy the advertisement and don’t forget to get one for your new system. 
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Very funny. Based on the animation, Intel is targeting the gamers.
@Marco: Yup. Only gamers or professional like photo / video editor will benefit from this processor. No point using it just to watch movie or listen to MP3.