HyperX, the gaming division of Kingston Technology, today announced the official headset sponsorship of the Philadelphia 76ers, the first professional NBA team to partner with HyperX. During the 2017-2018 NBA season, HyperX will bringing the fun of game to 76ers and basketball fans through a range of on and off court activities. HyperX also announced the sponsorship of renowned esports franchise Team Dignitas, which acquired by the 76ers in last September. Through the partnership, HyperX will closely work with the 76ers organization to create co-branded stories and cross team activities, expecting to expand the reach to more game-loving fans.
Additionally, the Philadelphia 76ers will compete in the forthcoming NBA 2K League, the NBA’s first esports league. HyperX gear is designed for gaming, allowing for a more immersive NBA 2K experience. Known for their comfort and great sound, HyperX gaming headsets are worn by elite gaming teams and casual gamers worldwide. The 76ers NBA 2K team will enjoy HyperX premium quality headsets while playing games, listening to music, or watching movies.
“As traditional sports and esports converge and fan enthusiasm grows, HyperX is pleased to be the first gaming accessories company to sponsor an NBA team,” said Susan Yang, Marketing Manager, APAC Region, HyperX
Team Dignitas, the renowned esports team with a 14-year history in the industry, have squads across multiple games including League of Legends, CS:GO, Heroes of the Storm, and PUBG. Acquired in September 2016 by the Philadelphia 76ers, Team Dignitas is now also a part of HyperX Family. Players will utilize HyperX’s full line of gaming products including headsets, keyboards, mice and mousepads while practicing and competing in tournaments around the world.
HyperX was born from Kingston Technology, the world’s largest independent memory manufacturer, with the goal of providing gamers, PC builders, and power users with high-performance components. For 15 years, the HyperX mission has been to develop gaming products for gamers – high-speed memory, solid state drives, headsets, keyboards, mice, USB flash drives, and mouse pads – to the gaming community and beyond. The award-winning HyperX brand has carved its name atop the leaderboard by consistently delivering products that deliver superior comfort, aesthetics, performance, and reliability. HyperX gear is the choice of pro gamers, tech enthusiasts, and overclockers worldwide because it meets the most stringent product specifications and is built with best-in-class components. HyperX has shipped over 3 million headsets worldwide.
Join the global #HyperXFamily at facebook.com/hyperxapac, and learn how HyperX products can enhance your console experience and boost performance for both you and your PC at hyperxgaming.com. Whatever your skill level, whatever genres you play, we embrace all gaming enthusiasts everywhere with our core belief — We’re All Gamers.